Keywords are fundamental for content writing, and keyword research is the initial step for SEO-focused content marketing. Many content writers think that keyword research, in general, pertains to continuously cramming the text with certain phrases. That, however, is not the case. Stuffing the text with keywords does not necessarily lead to high search results on the web. In contrast to keyword stuffing, keyword research is crucial for content writing because it tells you what your audience is searching for. Keyword research enables you to cover the topics thoroughly and enables you to write in a way that both your audience and search engines will like. This article will guide you about the best keyword research method for content writing. It will help you find new content ideas, thereby, leading to high volume searches for your content.
What Is Keyword Research?
Keyword research is the process of exploring prominent search terms that people use in search engines like Google. This research aims to strategically incorporate keywords into your content writing to increase its ranking in search engine results pages (SERP). Keyword research is essential in search engine optimization (SEO). In other words, keyword research is the act of determining the words that people use to search for products and services. The process entails evaluating, comparing and prioritising the best keyword opportunities for your website’s content. In a nutshell, keywords research tells you about the following things:
- What are the people looking for? Are they looking for any product, service or idea?
- Which terms do people utilise on Google to search for a particular piece of information?
- How frequently do people look for that precise information?
- How difficult is it to rank the keywords in the search results?
Now that you have a general idea of keyword research and its implications for content writing. You can use the same thing to get dissertation topic ideas. Let’s discuss the best keyword research methods that you can utilise for content writing.
Step 1: Assemble a List of Words and Phrases Relevant To Your Content
The first step of keyword research method is to make a list of those words and phrases you think people will use to find relevant content about ideas, products or services. Imagine what you will do in such a scenario and which keywords you will type into Google searching for that information. You can use
Step 2: Find the Monthly Search Volume of a Keyword
Monthly search volume (or MSV) is a key indicator in search volume data. It tracks how many times a specific keyword is entered into search engines every month. The second step of keyword research method is to identify the monthly search volume of your compiled list of keywords.
How to Find Monthly Search Volume?
To choose the ideal keywords to employ for your company’s website, you will need a keyword checker. Some keyword planners are available for free on the internet, while others require paid subscriptions. These research tools can help you look into the popularity of specific keywords and discover how they are utilised in different contexts.
Enter your precise content-related keywords to identify its monthly search volume in the search engine. For example, if you write some content about a beverages’ company, enter “best beverages to drink” on Google to see how many people are searching for the term. To figure out how to better reach your target audience, try entering a range of keyword ideas, including long-tail keywords (which are longer, more specialized keyword phrases).
Step 3: Get Specific
It is both good and harmful to have a list of many potential keywords to target. It is good to have a lot of ideas, but having too many of them might be daunting. Your goal is to narrow down your list of potential keywords you want to employ in your content writing. You have a general idea about your topic and the related keywords at this stage. But it is time to narrow down your search phrases with keyword research tools.
Using Google Keyword Planner is one method, but Google only provides limited search volumes. You can try using the Keyword Tool that will provide you with a lot more information and help you narrow down the list of keywords relevant to your content. Furthermore, it can provide you with more keyword suggestions. Type the topic of your content into the search box, and you will come across a list of substitute keywords including prepositions and questions.
Step 4: Determine the Purpose of the Search
The reason for a searcher’s query on a search engine is known as search intent. It depicts the goal that the searcher is attempting to achieve. Someone might, for example, wish to learn about something, locate something, or purchase something. Identifying the search intent is the best keyword research method to increase the search volume for your content. The following questions will help you identify the people’s search intent regarding your business.
- Why would someone want to look up your topic on the internet?
- What keywords will they use to find the relevant topic?
- Do they want to buy something?
- Do they need information about something?
- Or are they trying to get ideas about anything?
The success of your SEO and content marketing initiatives is directly proportional to creating such content that satisfies the search intent. You make yourself relevant to your audience by aligning content to search intent. It increases brand awareness and leads to high traffic on your website or blog.
Step 5: Study Your Competitors
Studying what keywords your competitors are attempting to rank for is a terrific approach to help you re-evaluate your keyword list. It is pertinent to understand the competition among various keywords. By evaluating your competitors, you can get a general idea about ranking keywords relevant to your list. It also helps you spot those keywords that your competitors are not using. These strategies enable you to identify gaps in the usage of keywords, and you can exploit these opportunities to gain a competitive advantage.
If you are not aware of the keyword research methods, you might think of it as a complex task. There is no doubt that keyword research can be a time consuming and laborious endeavour. But the truth is that it is only a matter of a few steps, and it pays off in the long run. Once you start utilising the keyword research methods, you will reap the benefits of increased search volumes for your content.